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The first step is to check whether your website is penalized by Google. Your rankings will Beryllium negatively affected if your website is under a manual or algorithmic penalty.
How to perform a website Bericht. A DIY guide that goes beyond SEO Learn how to Nachprüfung a website and find out potential problems.
1. To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a Endbenutzer’s action. 8. Check Mobile Page Experience
Experience is also a critical Chemisches element of technical optimization. Search engines stress the importance of pages that load quickly and provide a good Endanwender experience.
One of the mistakes people make when doing SEO audits is to check the desktop version of a website, forgetting that Google is using the mobile version for crawling, indexing, and ranking.
Want to use WordStream as a free keyword spy Hilfsprogramm? Try typing your competitors’ homepage URLs into the Link bar. Doing so will allow you to identify the keywords that they could realistically profit from bidding on or writing about.
People link to Netz pages that are interesting and useful. So if your page is not that, you’ll have a very here hard time building Linker hand to it.
Anschließend kannst du dann ein paar solcher Tools nutzen um deine Suchbegriffe genauer nach analysieren.
Google Ads keywords – find high-volume, low-competition keywords that your competitors haven’t discovered to use hinein your Google ad campaigns.
Compare the dates on which you Teich significant changes rein traffic with the dates Google released an algorithmic change.
Find the best keywords for your SEO strategy Keyword Explorer gives you the high-quality keywords you need to outrank your top competitors. Get full access with a free trial of Moz Pro!
This is a good time to talk about the "long tail" of keyword research, and the 80/20 rule. Only about 20% of the keywords people search for will Beryllium popular "fat head" terms. The majority of keyword phrases will Beryllium less-frequent, long-tail keywords.
Nachprüfung Their Content: Evaluate your competitors’ content quality, depth, and type. See what content they use to engage their audience and how well it’s performing.
If the above tests indicate that you are hinein Unmut, the best approach is to find as many details as possible about the Google updates and adjust your SEO audit accordingly.